Tips For Selling Digital Download Art

By Cynthia Myers


The internet has been a suitable venue where graphic designers and digital artists can monetize their talents and earn a living. However, e-commerce is quite risky for anyone who is not careful enough. Therefore, one has to take note of a couple of aspects to make such consideration a success. The following are ultimate guidelines for selling digital download art to think through.

Consider your niche. There are high possibilities of succeeding if you have specialization in a specific niche. It is recommendable to choose a niche you have experience and interest in. Even so, you must put a lot of effort and time if the niche has quite a lot of artists affiliated to it. Acknowledge the kind of success that a particular niche that you have an interest in has established for a year to determine its potential.

Consider how you price the artworks. There are several factors to consider when determining the price of digital artwork. These include the standard industry price, how saturated is your niche market, whether you have to add an extra product and the kind of quality as well. It is recommendable to maintain affordable prices but ensure that they are reasonable enough to provide a good return after the sale.

Choose your distribution avenues. One can rely on intermediate websites or have a personal website when settling on a distribution channel. Both channels have their pros and cons that one must acquaint with. For instance, a private website offers independence but might take more than expected to become popular. For the intermediate site, one has a chance to grow tremendously but might find a lot of restrictions.

Decide on the best format to use. Downloadable images can exist in different formats. You have to decide on particular forms which clients can use regularly. However, there are some which are strictly for social media accounts while others are suitable for printing. For instance, the CYMK format is ideal for art that requires physical printing. You have to deal with a variety of formats to create a large market base.

Beware of your marketing techniques. You should employ the right marketing technique to reach out to a lot of clients. The social media offers a remarkable avenue to reach out to clients. Make sure that you get an account on every social media avenue that you have. You should also use these avenues to learn more about your clients by interacting with them.

Optimize your website. Websites require optimization to make them accessible on search engines. You have work on profitable keywords by utilizing search engine optimization. Therefore, make sure that you follow the rules established to optimize your website to achieve higher rankings.

Determine your storage. The more your business grows, the more you need space to store your images. Therefore, you should purchase an external hard drive to back up the content you have on your computer. You should also venture into cloud storage which offers an alternative back up if the external hard drive fails you.




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